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New Strategies in Higher Education Marketing James A Burns 1. izdevums
New Strategies in Higher Education Marketing
James A Burns
This work contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, it offers new viewpoints, tools and creative ways to solve potentially devastating problems through the implementation of marketing.
196 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1991. gada 16. oktobris |
| ISBN13 | 9781560241980 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 196 |
| Izmēri | 160 × 222 × 17 mm · 520 g |
| Valoda | Angļu |
| Redaktors | Hayes, Thomas J |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim