Andrew Ou

The Tao of Design and User Experience Andrew Ou

What is design? What is great design?What is the best user experience?These are simple questions, yet the varying answers you would get from even experienced designers demonstrates their incomplete understanding. When the foundation is weak, the branches cannot be strong. Designers strive to create the best possible user experience, but definitions of "best" are elusive. Many have yet to see that, ultimately, the best experience is no experience. The Tao of Design and User Experience is a work of enlightenment derived from the intersection the author observed between martial arts, Taoism and design. It provides a set of guiding principles infinitely deeper than design itself, principles that cultivate design thinking beyond design. This book will remove you from limitations and obstructions so you may gain wisdom and discover a way that is your way. With a clear trajectory and a strong foundation, you will master the art of design and user experience. Be formless and dynamic. Express yourself. Achieve simplicity and directness.