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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods Young Joon Lim
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Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Young Joon Lim
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
320 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 23. oktobris |
| ISBN13 | 9781538197868 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 310 |
| Izmēri | 186 × 261 × 143 mm · 762 g |
