Dennis L Foster

Franchising Dennis L Foster

Franchising: The Promise and the Peril presents an objective, factual, and sweeping profile of the franchise method of business ownership, while exploring the risks, pitfalls, benefits, and consequences. This easy-to-read and easy-to-understand book takes the reader step-by-step from responding to a franchise offering and choosing the right franchising company to negotiating the contract and opening the doors to the outlet. Written from the perspective of an experienced and knowledgeable insider, the book covers every aspect of the investment decision, from evaluating personal goals and specific offerings, to the practical marketing, operational, and legal aspects of negotiating, funding, and establishing a franchise business.