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Applied Marketing Analytics Using R Gokhan Yildirim
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Applied Marketing Analytics Using R
Gokhan Yildirim
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
384 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 22. augusts |
| ISBN13 | 9781529768732 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 392 |
| Izmēri | 191 × 239 × 26 mm · 952 g |
| Valoda | Angļu |
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