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Consumer Behaviour Zubin Sethna 4 Revised edition
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Consumer Behaviour
Zubin Sethna
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
576 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 12. aprīlis |
| ISBN13 | 9781526450005 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 576 |
| Izmēri | 252 × 196 × 32 mm · 1,29 kg |
| Valoda | Angļu |
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