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Effective Advertising and Social Media: Strategy and Analytics Gerard Tellis Second edition
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Effective Advertising and Social Media: Strategy and Analytics
Gerard Tellis
Explores the immediate and subsequent effects of advertising on consumer choice, sales, and market share. To explain the broad scope of advertising, this publication uses simple terms and ideas in a general sense that encompass a variety of contexts in which advertising occurs.
277 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 31. jūlijs |
| ISBN13 | 9781524923211 |
| Izdevēji | Kendall/Hunt Publishing Co ,U.S. |
| Lapas | 277 |
| Izmēri | 150 × 220 × 10 mm · 614 g (Svars (aptuveni)) |