Pastāsti draugiem par šo preci:
Strategies and Tools for Managing Connected Consumers
Strategies and Tools for Managing Connected Consumers
Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behaviour. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 17. jūnijs |
| ISBN13 | 9781522596981 |
| Izdevēji | IGI Global |
| Izmēri | 150 × 220 × 10 mm · 907 g |
| Valoda | Angļu |
| Redaktors | Ho, Ree C. |