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Strategies and Tools for Managing Connected Consumers
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Strategies and Tools for Managing Connected Consumers
Provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.
375 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 26. jūlijs |
| ISBN13 | 9781522596974 |
| Izdevēji | IGI Global |
| Lapas | 365 |
| Izmēri | 150 × 220 × 20 mm · 1,19 kg |
| Valoda | Angļu |
| Redaktors | Ho, Ree C. |
