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Application of Gaming in New Media Marketing
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Application of Gaming in New Media Marketing
Presents research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a wide range of topics, including digital advertising, media planning, and social media marketing.
312 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 18. decembris |
| ISBN13 | 9781522587781 |
| Izdevēji | IGI Global |
| Lapas | 312 |
| Izmēri | 150 × 220 × 10 mm · 648 g |
| Valoda | Angļu |
| Redaktors | Dham, Swati Oberoi |
| Redaktors | Mishra, Pratika |
