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Application of Gaming in New Media Marketing
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Application of Gaming in New Media Marketing
Presents a collection of research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. The book highlights a range of topics including digital advertising, media planning, and social media marketing.
310 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 7. septembris |
| ISBN13 | 9781522560647 |
| Izdevēji | IGI Global |
| Lapas | 310 |
| Izmēri | 150 × 220 × 20 mm · 811 g |
| Valoda | Angļu |
| Redaktors | Dham, Swati Oberoi |
| Redaktors | Mishra, Pratika |
