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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. The book features coverage on a broad range of topics, including business schools, marketing curricula, and professional development.
252 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 19. decembris |
| ISBN13 | 9781522586913 |
| Izdevēji | IGI Global |
| Lapas | 252 |
| Izmēri | 150 × 220 × 10 mm · 489 g |
| Valoda | Angļu |
| Redaktors | Estima, Ana |
| Redaktors | Marques, Susana |
| Redaktors | Pinheiro, Margarida M. |
