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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. The book features coverage on a broad range of topics such as business schools, marketing curricula, and professional development.
190 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 23. novembris |
| ISBN13 | 9781522562955 |
| Izdevēji | IGI Global |
| Lapas | 190 |
| Izmēri | 150 × 220 × 20 mm · 727 g |
| Valoda | Angļu |
| Redaktors | Estima, Ana |
| Redaktors | Marques, Susana |
| Redaktors | Pinheiro, Margarida M. |
