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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours in order to predict trends and develop strategies for retailers in times of economic crisis. This publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry.
375 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 30. maijs |
| ISBN13 | 9781522578567 |
| Izdevēji | IGI Global |
| Lapas | 375 |
| Izmēri | 150 × 220 × 20 mm · 1,29 kg |
| Valoda | Angļu |
| Redaktors | Granata, Giuseppe |
| Redaktors | Tartaglione, Andrea Moretta |
| Redaktors | Tsiakis, Theodosios |
