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Positioning and Branding Tourism Destinations for Global Competitiveness
Positioning and Branding Tourism Destinations for Global Competitiveness
Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies.
292 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 18. janvāris |
| Oriģinālā izdošanas datums | 2018 |
| ISBN13 | 9781522572534 |
| Izdevēji | IGI Global |
| Lapas | 292 |
| Izmēri | 150 × 220 × 20 mm · 872 g |
| Valoda | Angļu |
| Redaktors | Hashim, Rahmat |
| Redaktors | Jamaluddin, Mohd Raziff |
| Redaktors | Mohd Hanafiah, Mohd Hafiz |