Gopal Sundaran Sagaran

Business Research Gopal Sundaran Sagaran

This book is written with the following audience in mind. If you intend to start a research project first without undertaking the cumbersome course in research methodology due to constraints If you want to know fast on how to write the start and end of each part of the research process If you need a quick reference on the likely sequence of a research process and terms related to business research If you need a quick reference on how to analyze data including use of appropriate statistical test and interpret test output If you need to create simple models including structural and linear models with use of software like Excel and SPSS If you intend to use scales, the appropriate use of Likert scales and others and ways data are analyzed Overall, if you need a 'feel good' book to be kept by your side when you undertake a research assignment; be it a small semester research project, a dissertation or a thesis To help on this, The Table of Content has a Quick Reference Index, dedicated to (a) Research Process, Terms and Illustration, (b) Statistical Test Illustrated, (c) Reference to Analysis Terms