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International Marketing Daniel W. Baack 2 Revised edition
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International Marketing
Daniel W. Baack
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
672 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 4. decembris |
| ISBN13 | 9781506389219 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 672 |
| Izmēri | 273 × 205 × 31 mm · 1,84 kg |
| Valoda | Angļu |
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