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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication Jeanne M. Persuit
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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication
Jeanne M. Persuit
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
286 pages, 2 Tables, unspecified; 4 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 31. augusts |
| ISBN13 | 9781498540049 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 286 |
| Izmēri | 228 × 152 × 17 mm · 312 g |
| Valoda | Angļu |
| Redaktors | Marinchak, Christina L. McDowell |
| Redaktors | Persuit, Jeanne M. |
