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Social Media and Integrated Marketing Communication: A Rhetorical Approach Jeanne M. Persuit
Social Media and Integrated Marketing Communication: A Rhetorical Approach
Jeanne M. Persuit
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
144 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 27. marts |
| ISBN13 | 9781498516167 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 144 |
| Izmēri | 229 × 154 × 15 mm · 214 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim