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The Customer Trap: How to Avoid the Biggest Mistake in Business Andrew R. Thomas Second edition
The Customer Trap: How to Avoid the Biggest Mistake in Business
Andrew R. Thomas
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
164 pages, 6 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 28. marts |
| ISBN13 | 9781484203866 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 164 |
| Izmēri | 229 × 154 × 18 mm · 294 g |
| Valoda | Angļu |