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Cases on Consumer-Centric Marketing Management - Advances in Marketing, Customer Relationship Management, and E-Services Vimi Jham 1. izdevums
Cases on Consumer-Centric Marketing Management - Advances in Marketing, Customer Relationship Management, and E-Services
Vimi Jham
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
362 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 31. jūlijs |
| ISBN13 | 9781466643574 |
| Izdevēji | Idea Group,U.S. |
| Lapas | 362 |
| Izmēri | 265 × 348 × 26 mm · 861 g |
| Valoda | Angļu |
| Ieguldītājs | Sandeep Puri |
| Ieguldītājs | Vimi Jham |