Stefan Lindegaard

Making Open Innovation Work: @lindegaard to Big and Small Companies: You Need to Open Up Your Innovation Efforts! Read This Book and Visit Www.15in Stefan Lindegaard

Publisher Marketing: Making Open Innovation Work "Big and small companies-you need to open up!" says Stefan Lindegaard in Making Open Innovation Work, but what exactly is open innovation, and why does it matter? Open innovation is about having the mindset and skills that enable companies to bridge internal and external resources and use this combination to bring new products and services to market faster. Practical, engaging, and direct, this book thoroughly explores the open innovation intersection between big and small companies, explains what forms open innovation takes, discusses the benefits, and lists the challenges it poses for companies of different sizes. Making Open Innovation Work also covers the following: Why big companies need small companies as part of their open innovation ecosystems. How to make open innovation work when the partners are of unequal size. Case studies illustrating open innovation between big and small companies. How to identify and develop the people who will drive open innovation within an organization. What to do if things go awry in an open innovation partnership. How to handle issues of intellectual property rights. How to use social media tools to build your open innovation capabilities and attract partnerships. A Copenhagen-based author, sought-after speaker, and strategic advisor, Stefan Lindegaard's blog at www.15inno.com is a globally recognized site on open innovation, social media and thought leadership. He also wrote The Open Innovation Revolution published by Wiley in 2010.