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Perspectives on Methodology in Consumer Research David Brinberg Softcover reprint of the original 1st ed. 1986 edition
Perspectives on Methodology in Consumer Research
David Brinberg
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
320 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 14. decembris |
| ISBN13 | 9781461386117 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 301 |
| Izmēri | 155 × 235 × 17 mm · 449 g |
| Valoda | Angļu |
| Redaktors | Brinberg, David |
| Redaktors | Lutz, Richard J. |
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