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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Michel Wedel Softcover reprint of the original 2nd ed. 2000 edition
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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing
Michel Wedel
The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
382 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 17. oktobris |
| ISBN13 | 9781461371045 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 382 |
| Izmēri | 234 × 157 × 27 mm · 566 g |
| Valoda | Angļu |
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