Tom Trush

The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers Tom Trush

Publisher Marketing: For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ... If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath and relax. Tom Trush is about to take aim at your confusion and make things as simple as possible. In "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers," you'll discover ... * A 21-point checklist that explains step-by-step how to write lead-capturing marketing materials in no time. * How to write mental magic that motivates prospects to take immediate action. * A copywriting weapon that allows you to penetrate a prospect's mind and flood it with desire for your product or service. * The 2 most powerful words you can use in your marketing copy during a recession. (You're making a major mistake if you think "free" is one of the words.) * A surprisingly simple, low-cost way to capture eager prospects fast using your website ... even if you're not attracting a lot of traffic. * 5 words you can use to instantly create curiosity (the strongest force in direct marketing) in your marketing materials. * And much more. Contributor Bio:  Trush, Tom As a direct-response copywriter and marketing strategist, Tom Trush helps business owners, entrepreneurs and executives create The "You" Effect -- a process that transforms ego-based marketing into captivating messages that create customers. He helps business professionals understand how changing your perspective on prospects can position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort. In addition to working with clients across the globe, Tom shares his educational approach to marketing at seminars and workshops, as well as in his own information products. In addition to "Escape the Expected: The Secret Psychology of Selling to Today's Skeptical Consumers," he is the author of "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers" and "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers."