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Development Communication: Reframing the Role of the Media TL McPhail
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Development Communication: Reframing the Role of the Media
TL McPhail
Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.
256 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 9. aprīlis |
| ISBN13 | 9781405187954 |
| Izdevēji | John Wiley and Sons Ltd |
| Lapas | 256 |
| Izmēri | 160 × 239 × 20 mm · 510 g |
| Redaktors | McPhail, Thomas L. (University of Missouri, St. Louis, MO) |
