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Asian Brand Strategy: How Asia Builds Strong Brands M. Roll 2006 edition
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Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
254 pages, XVIII, 254 p.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 17. oktobris |
| ISBN13 | 9781403992796 |
| Izdevēji | Palgrave USA |
| Lapas | 254 |
| Izmēri | 235 × 159 × 24 mm · 603 g |
| Valoda | Angļu |
![Cover for M. Roll · Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia (Hardcover Book) [2nd ed. 2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/162/9781137359162.jpg?m-roll-2015-asian-brand-strategy-revised-and-updated-building-and-sustaining-strong-global-brands-in-asia-hardcover-book&class=scaled&v=1648176130)
