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Asian Brand Strategy: How Asia Builds Strong Brands M. Roll 1st ed. 2006 edition
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Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
254 pages, XVIII, 254 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006 |
| ISBN13 | 9781349543700 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 254 |
| Izmēri | 140 × 215 × 19 mm · 364 g |
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