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Marketing Psychology: The Paradigm in the Wings G. Foxall 1st ed. 1997 edition
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Marketing Psychology: The Paradigm in the Wings
G. Foxall
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
203 pages, XIII, 203 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 15. septembris |
| ISBN13 | 9781349398140 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 203 |
| Izmēri | 215 × 139 × 16 mm · 290 g |
| Valoda | Angļu |
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