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Trendology: Building an Advantage through Data-Driven Real-Time Marketing C. Kerns 1st ed. 2014 edition
Trendology: Building an Advantage through Data-Driven Real-Time Marketing
C. Kerns
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
234 pages, 3 Illustrations, color; 58 Illustrations, black and white; XVI, 234 p. 61 illus., 3 illus
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 11. novembris |
| ISBN13 | 9781349502431 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 234 |
| Izmēri | 232 × 156 × 16 mm · 376 g |
| Valoda | Angļu |