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Trendology: Building an Advantage through Data-Driven Real-Time Marketing C. Kerns
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Trendology: Building an Advantage through Data-Driven Real-Time Marketing
C. Kerns
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
256 pages, 11 graphs, 5 colour tables, 11 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 11. novembris |
| ISBN13 | 9781137479556 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 234 |
| Izmēri | 237 × 160 × 22 mm · 418 g |
| Valoda | Angļu |
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