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From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization P. Verdin 1st ed. 2001 edition
From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization
P. Verdin
Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
208 pages, XVI, 208 p.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2001 |
| ISBN13 | 9781349426591 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 208 |
| Izmēri | 150 × 220 × 10 mm · 340 g |