Identifying Hidden Needs: Creating Breakthrough Products - K. Goffin - Grāmatas - Palgrave Macmillan - 9781349305315 - 2010. gada 6. oktobris
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Identifying Hidden Needs: Creating Breakthrough Products 1st ed. 2010 edition

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.


261 pages, biography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2010. gada 6. oktobris
ISBN13 9781349305315
Izdevēji Palgrave Macmillan
Lapas 261
Izmēri 234 × 154 × 22 mm   ·   454 g
Valoda Angļu  

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