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Identifying Hidden Needs: Creating Breakthrough Products K. Goffin
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Identifying Hidden Needs: Creating Breakthrough Products
K. Goffin
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
288 pages, 0, 41 black & white tables, 49 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 6. oktobris |
| ISBN13 | 9780230219762 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 261 |
| Izmēri | 156 × 244 × 1 mm · 576 g |
| Valoda | Angļu |
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