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Principles of Marketing, Global Edition Philip Kotler 19. izdevums
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Principles of Marketing, Global Edition
Philip Kotler
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
736 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 26. aprīlis |
| ISBN13 | 9781292449364 |
| Izdevēji | Pearson Education Limited |
| Lapas | 768 |
| Izmēri | 277 × 216 × 31 mm · 1,63 kg |
| Valoda | Angļu |
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Paperback Book) [Softcover reprint of the original 1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/788/9783319368788.jpg?philip-kotler-2016-transformational-sales-making-a-difference-with-strategic-customers-paperback-book&class=scaled&v=1511365846)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-paperback-book&class=scaled&v=1440296622)
