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Essential guide to marketing planning
Marian Wood
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
328 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 20. februāris |
| ISBN13 | 9781292117522 |
| Izdevēji | Pearson Education Limited |
| Lapas | 328 |
| Izmēri | 247 × 191 × 18 mm · 638 g |
