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Marketing Management Philip Kotler 3 New edition
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Marketing Management
Philip Kotler
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.
976 pages
| Mediji | Grāmatas Book |
| Izlaists | 2023 |
| Oriģinālā izdošanas datums | 2016 |
| ISBN13 | 9781292093239 |
| Izdevēji | Pearson Education Limited |
| Žanrs | 9001 |
| Lapas | 976 |
| Izmēri | 285 × 222 × 40 mm · 2,26 kg |
| Valoda | Dāņu |
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![Cover for Philip Kotler · The Quintessence of Strategic Management (Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-book&class=scaled&v=1465984775)
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