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Foundations of Marketing Ferrell, O. C. (Auburn University) 6. izdevums
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Foundations of Marketing
Ferrell, O. C. (Auburn University)
Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.
640 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 13. janvāris |
| ISBN13 | 9781285429779 |
| Izdevēji | Cengage Learning, Inc |
| Lapas | 576 |
| Izmēri | 276 × 218 × 24 mm · 1,15 kg |
