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The Changing Face of The Asian Consumer Bernd Schmitt Ed edition
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The Changing Face of The Asian Consumer
Bernd Schmitt
As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia.
202 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 16. oktobris |
| ISBN13 | 9781259071010 |
| Izdevēji | McGraw-Hill Education |
| Lapas | 216 |
| Izmēri | 215 × 139 × 14 mm · 356 g |