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The Dark Side of CRM: Customers, Relationships and Management Bang Nguyen 1. izdevums
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€ 89,49
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Paredzamā piegāde . gada 6. - 20. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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The Dark Side of CRM: Customers, Relationships and Management
Bang Nguyen
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
322 pages, 17 black & white illustrations, 13 black & white tables, 17 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 4. septembris |
| ISBN13 | 9781138803329 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 304 |
| Izmēri | 161 × 236 × 18 mm · 504 g |
| Valoda | Angļu |
| Redaktors | Canhoto, Ana Isabel (Oxford Brookes University, UK) |
| Redaktors | Nguyen, Bang (East China University of Science and Technology, China) |
| Redaktors | Simkin, Lyndon (University of Coventry, UK) |
