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Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research Foxall, Gordon (Cardiff University, UK) 1. izdevums
Interpreting Consumer Choice: The Behavioural Perspective Model - Routledge Interpretive Marketing Research
Foxall, Gordon (Cardiff University, UK)
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
200 pages, 11 Tables, black and white; 2 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 9. jūlijs |
| ISBN13 | 9780415717533 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 200 |
| Izmēri | 150 × 220 × 10 mm · 370 g |
| Valoda | Angļu |