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Political Stakeholder Marketing: What, When, Why? Robert P. Ormrod
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Political Stakeholder Marketing: What, When, Why?
Robert P. Ormrod
Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and marketing in politics, how these differences affect the role of stakeholders in relation to political organisations and how these differences affect how stakeholders can be categorized.
72 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2022 |
| ISBN13 | 9781138724679 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 72 |
| Izmēri | 150 × 220 × 20 mm · 181 g (Svars (aptuveni)) |
