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Ethics in Marketing: International cases and perspectives Murphy, Patrick E. (University of Notre Dame, USA) 2. izdevums
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Ethics in Marketing: International cases and perspectives
Murphy, Patrick E. (University of Notre Dame, USA)
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob
218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 12. decembris |
| ISBN13 | 9781138648098 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 198 |
| Izmēri | 174 × 244 × 12 mm · 394 g |
| Valoda | Angļu |
