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Consumer Behaviour and Analytics - Mastering Business Analytics Smith, Andrew (Nottingham University Business School, UK) 1. izdevums
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Consumer Behaviour and Analytics - Mastering Business Analytics
Smith, Andrew (Nottingham University Business School, UK)
This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
204 pages, 76 Line drawings, black and white; 3 Halftones, black and white; 23 Tables, black and whi
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 28. augusts |
| ISBN13 | 9781138592650 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 204 |
| Izmēri | 233 × 159 × 12 mm · 286 g |
| Valoda | Angļu |
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