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Consumer Behaviour and Analytics - Mastering Business Analytics Smith, Andrew (Nottingham University Business School, UK) 2. izdevums
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Consumer Behaviour and Analytics - Mastering Business Analytics
Smith, Andrew (Nottingham University Business School, UK)
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
204 pages, 22 Tables, black and white; 69 Line drawings, black and white; 1 Halftones, black and whi
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 8. novembris |
| ISBN13 | 9781032388342 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 214 |
| Izmēri | 234 × 157 × 18 mm · 360 g |
| Valoda | Angļu |
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