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CIM Coursebook Marketing Essentials
Jim Blythe
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
186 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 29. jūnijs |
| ISBN13 | 9781138441026 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 186 |
| Izmēri | 150 × 220 × 20 mm · 453 g |
| Valoda | Angļu |
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