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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es Batat, Wided (B&C Consulting Group) 1. izdevums
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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
Batat, Wided (B&C Consulting Group)
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
276 pages, 38 Line drawings, black and white; 4 Halftones, black and white; 21 Tables, black and whi
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 22. janvāris |
| ISBN13 | 9781138293151 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 302 |
| Izmēri | 242 × 164 × 19 mm · 592 g |
| Valoda | Angļu |
