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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity 1. izdevums
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
320 pages, 23 Tables, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 13. novembris |
| ISBN13 | 9781138281356 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 320 |
| Izmēri | 150 × 220 × 10 mm · 484 g |
| Valoda | Angļu |
| Redaktors | Buhmann, Alexander (BI Norwegian Business School) |
| Redaktors | Ingenhoff, Diana (University of Fribourg, Switzerland) |
| Redaktors | Kiousis, Spiro (University of Florida, USA) |
| Redaktors | White, Candace (University of Tennessee, USA) |
