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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations Charles Marsh 1. izdevums
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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations
Charles Marsh
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
208 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 10. oktobris |
| ISBN13 | 9781138233829 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 208 |
| Izmēri | 152 × 230 × 19 mm · 308 g |
| Valoda | Angļu |
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