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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations Charles Marsh 1. izdevums
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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations
Charles Marsh
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
196 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 16. oktobris |
| ISBN13 | 9780415626002 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 208 |
| Izmēri | 153 × 233 × 16 mm · 412 g |
| Valoda | Angļu |
